Gli acquirenti accedono ai venditori. I venditori accedono agli acquirenti. Un unico marketplace.
Accesso. Commercio. Crescita.
Domande frequenti
Le domande che ci pongono acquirenti e venditori.
Per gli acquirenti
Perché i Suoi fornitori potrebbero già commerciare tramite Btwentyfour. Con un'unica membership ottiene l'accesso attraverso un'infrastruttura commerciale condivisa, invece di gestire centinaia di connessioni con singoli fornitori.
Molti acquirenti scoprono che una parte significativa della propria rete di fornitori è già attiva sul marketplace. La aiutiamo a mappare l'intero universo dei Suoi fornitori e a individuare l'opportunità.
La membership Btwentyfour non sostituisce i Suoi fornitori. Semplifica il modo in cui commercia con loro.
Una sola connessione. Un unico standard per i dati di prodotto. Un'unica infrastruttura commerciale. Meno lavoro duplicato, meno integrazioni e costi operativi più bassi.
La maggior parte degli acquirenti può partire dai fornitori già attivi sul marketplace e da lì espandersi.
Per i venditori
Perché gli acquirenti sono già attivi sul marketplace. La membership Le dà accesso a un potere d'acquisto già esistente, non semplicemente a un'altra piattaforma.
Molti venditori scoprono che diversi loro clienti attuali sono già attivi sul marketplace.
No. Il marketplace è pensato per ridurre la complessità: i venditori commerciano attraverso un'unica infrastruttura condivisa.
Prima attivando gli acquirenti esistenti, poi estendendosi ad altri acquirenti già attivi su Btwentyfour.
Attiviamo la Sua configurazione commerciale, eseguiamo i test e La aiutiamo a iniziare a commerciare il prima possibile.
Le sedi di Btwentyfour
Un unico marketplace. Cinque sedi.
Btwentyfour opera da sedi strategiche in Europa e negli Stati Uniti, al servizio di acquirenti e venditori attraverso un'unica infrastruttura di marketplace condivisa.
Svizzera
ZugoHQ
Germania
Monaco di Baviera
Svezia
Stoccolma
Svezia
Uppsala
USA
New York
La storia di Btwentyfour
Il commercio B2B dovrebbe essere più semplice.
Btwentyfour nasce nel 2000 da un'idea chiara: il commercio B2B dovrebbe essere più semplice.
Da oltre vent'anni aiutiamo le aziende ad acquistare e vendere grazie a tecnologia, servizi e infrastrutture digitali per il commercio.
Ma nel tempo abbiamo capito una cosa importante:
Il futuro del commercio B2B non passa da nuovi strumenti. Passa da un modo migliore di commerciare.
Il marketplace per il commercio B2B
Gli acquirenti accedono ai venditori. I venditori accedono agli acquirenti. Un unico marketplace.
Un luogo in cui gli acquirenti accedono ai venditori, i venditori accedono agli acquirenti e il commercio avviene attraverso un unico marketplace condiviso.
Non per aggiungere complessità. Per eliminarla.
La nostra visione
Diventare la casa del commercio B2B.
Il luogo in cui le aziende si trovano, si connettono e commerciano.
Come il B2C è diventato più semplice grazie ai marketplace, crediamo sia giunto il momento che lo stesso accada per il commercio B2B.
For all questions relating to the processing of your personal data or to exercise your rights, please contact us at the address above, marking your communication "Privacy".
02Scope & Applicable Law
Btwentyfour AG is incorporated in Switzerland and is primarily subject to the Swiss Federal Act on Data Protection (revFADP / nDSG), which has applied since 1 September 2023.
Where we process personal data of individuals located in the European Economic Area (EEA) or the United Kingdom, the EU General Data Protection Regulation (GDPR) and, where applicable, the UK GDPR apply in addition.
This Privacy Statement explains which personal data we collect through our website (www.btwentyfour.com), how we use it, with whom we share it, and what rights you have.
03Data We Collect and Why
Category
Data types
Purpose
Legal basis (GDPR)
Legal basis (nDSG)
Website usage data
IP address (anonymised), browser, pages visited, session duration
Web analytics, performance optimisation
Art. 6(1)(f) – legitimate interest
Legitimate interest
Contact / enquiry data
Name, business e-mail, phone, company, message content
Handle enquiries, CRM management
Art. 6(1)(b) – pre-contractual; (f)
Contract performance / legitimate interest
Marketing interaction data
E-mail opens/clicks, form submissions, page views (HubSpot cookie)
Lead nurturing, personalised comms
Art. 6(1)(a) – consent; (f)
Consent / legitimate interest
B2B contact data (Cognism)
Company, job title, business e-mail, phone, LinkedIn URL
Outbound B2B sales prospecting
Art. 6(1)(f) – legitimate interest
Legitimate interest
Advertising data
Hashed e-mail, LinkedIn Member ID, ad interactions
Retargeting, campaign measurement
Art. 6(1)(a) – consent
Consent
04HubSpot – CRM & Marketing Platform
We use HubSpot (HubSpot, Inc., 25 First Street, Cambridge, MA 02141, USA) as our CRM and marketing automation platform.
What HubSpot processes
Contact details submitted via website forms (name, company, e-mail, phone)
Website visitor behaviour via the HubSpot tracking cookie (__hssc, __hssrc, hubspotutk)
E-mail engagement data (opens, clicks, unsubscribes)
Purpose & legal basis
HubSpot helps us manage leads and customer relationships, send marketing communications, and measure campaign effectiveness. HubSpot acts as our data processor under a Data Processing Agreement (DPA) pursuant to Art. 28 GDPR and equivalent nDSG provisions.
Transfer safeguards
HubSpot is certified under the EU-US Data Privacy Framework. We additionally rely on Standard Contractual Clauses (SCCs). See HubSpot's Privacy Policy at legal.hubspot.com/privacy-policy↗.
Opt-out
You may opt out of HubSpot tracking cookies via our cookie consent banner. Every marketing e-mail contains an unsubscribe link.
05Cognism – B2B Contact Data Provider
We use Cognism Limited (7 Bishopsgate, London EC2N 3AR, United Kingdom) as a data provider for outbound B2B sales activities. Cognism compiles publicly available and legitimately sourced professional contact data.
Data categories received
Business name, job title, and seniority level
Business e-mail address and direct-dial telephone number
Company name, size, and industry
LinkedIn profile URL
Legal basis
We process this data on the basis of our legitimate interest in communicating with decision-makers at companies that may benefit from Btwentyfour's B2B integration and supply-chain network services (Art. 6(1)(f) GDPR; legitimate interest under nDSG).
Right to object
You may object to our use of your contact details for prospecting at any time by e-mailing privacy@btwentyfour.com. We will cease processing without delay.
06Google Analytics & Tag Manager
Our website uses Google Analytics 4 (GA4) and Google Tag Manager (GTM) provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland). Data may be transferred to Google LLC in the USA.
What is collected
Anonymised IP address (IP masking is enabled)
Pages visited, time on page, scroll depth, and events
Browser, device type, and operating system
Referring website and campaign parameters (UTM)
Purpose & legal basis
We use these tools to understand website interactions and improve our content. Processing is based on your consent (Art. 6(1)(a) GDPR / nDSG), granted via our cookie consent banner.
Opt-out
Refuse analytics cookies via our cookie consent banner
24 months from last interaction; then deleted or anonymised
Cognism prospect data
Until opt-out or 12 months from acquisition if no engagement
LinkedIn Insight Tag data
90 days (LinkedIn's standard retention)
E-mail correspondence
10 years (Swiss commercial record-keeping obligation)
11Your Rights
Depending on your location and applicable law, you have the following rights:
Right
Description
Access (Art. 25 nDSG / Art. 15 GDPR)
Request a copy of the personal data we hold about you
Rectification (Art. 32 nDSG / Art. 16 GDPR)
Have inaccurate or incomplete data corrected
Erasure (Art. 32 nDSG / Art. 17 GDPR)
Request deletion of data no longer necessary
Restriction (Art. 18 GDPR)
Ask us to restrict processing in certain circumstances
Data portability (Art. 20 GDPR)
Receive your data in a structured, machine-readable format
Object (Art. 21 GDPR / nDSG)
Object to processing based on legitimate interest, incl. direct marketing
Withdraw consent
Withdraw consent at any time without affecting past processing
Submit requests to: privacy@btwentyfour.com. We will respond within 30 days (extendable to 90 days for complex requests under Swiss law; one month extendable to three months under GDPR).
You may also lodge a complaint with the relevant supervisory authority:
Switzerland: Federal Data Protection and Information Commissioner (FDPIC) – www.edoeb.admin.ch↗
EU/EEA: Data protection authority of your country of residence
12Security
We implement appropriate technical and organisational measures (TOMs) to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure, or access. Measures include TLS encryption, access controls, and regular security reviews of our service providers.
13Changes to This Statement
We may update this Privacy Statement from time to time. The date of the latest version is always shown at the beginning of this document. For material changes, we will provide a more prominent notice on our website.