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ABOUT US

The foundation behind connected commerce

Engineering the future of commerce since the early 2000s.

Btwentyfour is powered by 80+ experts enabling structured, connected commerce for 50,000+ business partners worldwide. With headquarters in Switzerland and main offices in Sweden.

 

The story of Btwentyfour

Btwentyfour has been founded by Ulf Hallman in the year 2000. He has been distributor for outdoor sports products in the Nordics and found out, that his industry needs improvement in digitalization and collaboration.

So he created the Btwentyfour buy and sell platform with a network to grow and scale retailers and their suppliers.

Over the years Btwentyfour grew as a well kept secret into a leading network of 50.000 business partners collaborating through Btwentyfour.

2025 Btwentyfour received growth support from Adelis Partners based in Stockholm to continue the success story with a new management.

Btwentyfour Management Team

CEO Btwentyfour
Markus Klahn
CEO

About to grow Btwentyfour with his team

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Christina Anderson
CFO

Measuring the growth of Btwentyfour and Orchestrate everything around it

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Rickard Yng
CTO

Improving the network platform and securing its availability

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Ivana Bachelor
Head of Member Success

Onboarding new members, integrating them, supporting them and grow their business

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Nicklas Oveby
Product Manager

Manage the balances between strategic roadmap management and member feature requests

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Founder and Evangelist

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Ulf Hallman

Btwentyfour Locations

Btwentyfour operates close to its global members to support their success

Grafenauweg 8
6300 Zug
Switzerland

Biblioteksgatan 29
114 35 Stockholm

Stationsgatan 12
753 40 Uppsala

Weihenstephaner Str. 12
81673 Munich

Bryant park, 104 West 40th Street
10018 New York