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ABOUT US

The foundation behind connected commerce

Engineering the future of commerce since the early 2000s.

Btwentyfour is powered by 80+ experts enabling structured, connected commerce for 50,000+ business partners worldwide. With headquarters in Switzerland and main offices in Sweden.

 

The story of Btwentyfour

 

Btwentyfour was founded in 2000 by Ulf Hallman, who at the time was a distributor of outdoor sports products in the Nordic region. Through his work, he recognized a need for better digitalization and collaboration within the industry.

To address this, he created the Btwentyfour Buy & Sell platform — a connected network designed to help retailers and their suppliers grow and scale more efficiently.

Over the years, Btwentyfour evolved from a well-kept secret into a leading collaboration network with more than 50,000 business partners.

In 2025, Btwentyfour received growth investment from Adelis Partners in Stockholm, enabling the company to continue its success story under new leadership.

Team

3
Markus Klahn
CEO
Managing and scaling Btwentyfour
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2
Ulf Hallman
Founder and Evangelist
Managing Key Accounts and supporting from the Board

Btwentyfour Locations

Btwentyfour operates close to its global members to support their success

Grafenauweg 8
6300 Zug
Switzerland

Biblioteksgatan 29
114 35 Stockholm

Stationsgatan 12
753 40 Uppsala

Weihenstephaner Str. 12
81673 Munich

Bryant park, 104 West 40th Street
10018 New York