The foundation behind connected commerce
Btwentyfour is powered by 80+ experts enabling structured, connected commerce for 50,000+ business partners worldwide. With headquarters in Switzerland and main offices in Sweden.
The story of Btwentyfour
Btwentyfour was founded in 2000 by Ulf Hallman, then a distributor of outdoor sports products in the Nordic region. Through his work, he saw firsthand how fragmented and manual B2B trade could be — and the need for a better way for retailers and suppliers to work together.
To address this, he created Btwentyfour — a connected network designed to simplify how retailers and brands exchange data and trade.
Over the years, Btwentyfour has grown into the marketplace for B2B trade, connecting brands and retailers across more than 20 countries. Through one shared infrastructure, trading partners can connect, exchange structured data and do business together more efficiently.
One marketplace. One connection. A simpler way to trade.
Our purpose is simple: to make B2B trade cheaper.
In 2025, Btwentyfour received growth investment from Adelis Partners, supporting the next stage of the company’s growth.
Btwentyfour Locations
Grafenauweg 8
6300 Zug
Switzerland
114 35 Stockholm
Stationsgatan 12
753 40 Uppsala
Weihenstephaner Str. 12
81673 Munich
Bryant Park, 104 West 40th Street
10018 New York