Scale B2B Commerce with Measurable Impact
The leading buy-and-sell network for scalable B2B commerce — connecting partners to drive seamless collaboration and up to 10% higher margins
One shared network for brands and retailers
Btwentyfour connects buy-and-sell partners in one structured environment — simplifying onboarding, data exchange, and transaction management across the value chain.One Network. Seamless Collaboration.
For brands, the network enables fast activation of new retailers without separate integrations. Product data is validated against each retailer’s rulebook before distribution, ensuring compliance and reducing manual corrections — all managed from one centralized workspace.
For retailers, suppliers can be onboarded instantly within the existing network structure. Structured data exchange begins immediately, eliminating repetitive setup and fragmented workflows. Trading relationships can be added, adjusted, or paused directly within the platform.
Built-in monitoring, configurable alerts, and full visibility across orders and invoices ensure operational continuity, while flexible commercial models adapt to the scope of collaboration.
The Operational Layer for Structured Product Data
Connect once and exchange structured product data across your entire partner network. Validate against market requirements, harmonize formats, and maintain full control — enabling efficient, compliant, and scalable commerce.
Product Store
Total overview
Full visibility into product data and customer rulebook compliance. Enrich it with data from multiple sources.
Harmonize and distribute
Use built-in tools for data harmonization andediting.
Prepare product data for use across all channels.
Image distribution
Selections
Collaboration Layer
More than just EDI
Members connect once to Btwentyfour. From that point, the platform handles translation between formats on their behalf. A brand does not need to maintain separate EDI configurations for each retail partner. A retailer does not need to accept a different data format from every supplier.Where EDI alone falls short
Traditional EDI providers move data reliably between known endpoints. What they do not provide is visibility into what happens when something goes wrong content wise, or a way to manage exceptions without technical intervention.
Btwentyfour adds:
- Real-time monitoring across all active data flows
- Automated error detection and handling before issues reach downstream systems
- Full audit trail across orders, confirmations, shipments, invoices, and returns
This matters because errors in data exchange have direct commercial consequences — delayed shipments, invoice discrepancies, and order failures that require manual resolution.
The Difference at Network Scale
Point-to-point EDI requires setup and maintenance for every trading partner. As the partner network grows, so does the integration overhead.
Btwentyfour operates differently. A single connection to the platform provides access to tens of thousands of retail endpoints and over 1,000 brands. Each new partner relationship does not require a new integration project.
This directly reduces setup time, engineering cost, and onboarding overhead — without compromising the reliability that enterprise operations require.
The Value for members
For brands, this means faster onboarding of new retail partners and fewer resources spent maintaining integration logic.
For retailers, this means consistent inbound data from suppliers, regardless of the formats or systems they use internally.
For both, it means one place to monitor, manage, and resolve data exchange across the entire partner network — rather than managing a separate connection for each relationship.
What Btwentyfour Supports
Btwentyfour accepts and processes all major data formats and protocols in use across the retail value chain:
- EDI and EDIFACT — the established standards used by enterprise retailers and logistics providers
- APIs — JSON, XML, and REST-based integrations with modern systems
- File-based exchange — Excel, CSV, and other common formats
- IDoc — native SAP messaging
- Media and documentation — product images, regulatory files, and compliance documents
Based on these standards, Btwentyfour collaborates with POS, Marketplaces (i.e. Zalando), ERP, PIM, 3PL or any other system in the supply chain.